IMROSKA Couture
Project title: IMROSKA Brand Identity
Year: 2024
Client/project country: Romania
Project title: IMROSKA Brand Identity
Year: 2024
Client/project country: Romania
About the Brand
IMROSKA is a contemporary fashion atelier rooted in Eastern European heritage and minimalist sophistication.
The brand embraces quiet luxury, bold in its restraint, sculptural in its structure, poetic in its silence.
Its audience values precision, purity, and the kind of elegance that reveals itself slowly.
Concept & Strategy
The goal was to design a visual identity that feels timeless, intelligent, and emotionally charged, one that doesn't shout, but lingers.
The custom wordmark uses sharp terminals and generous spacing, evoking control and architectural clarity.
The monochromatic palette supports a visual language of depth and nuance. Typography and layout choices reflect a balance between modern fashion editorial and minimalist restraint.
